A Study of Story Advertising (by Chih-Chin Liang, Fang-Yu Kuo)
Extracting and Estimating Consumer Preferences for Mobile Apps: The Quality of Experience Approach (by Shu-Chun Ho, Shyh-Ming Lin, Chih-Ping Wei, Chin-I Wu)
Explore The Relationship Between The Webpage Layout and Algorithms with Recommendation Systems from The Hit Rate (by Kuang-Ting Cheng, Hsin-Chien Huang, Yun-Cheng Chou)
(Room 108)
Session 2: Information Economics Chair: Roger H.L. Chiang Advisors: Hsing K. Cheng & Olivia R. Liu Sheng
The Discounting Strategy for Long-Term Profitability with A Consideration of Perceived Quality (by Ling-Chieh Kung, Chia-Hao Chen)
Fixing Shelf Out-of-stock with Point-of-sale Data Analytics (by Howard Hao-Chun Chuang)
Slotting Fee Pricing Model: A Comparison of Traditional and E-Commerce Business (by Jinguo Tao, Robert Chi, Khosrow Moshirvaziri)
Session 3: Behavioral Data Research Chair: Hsing K. Cheng Advisors: Galit Shmueli & Roger H.L. Chiang
How Website Quality Affects User Satisfaction: The Flow Theory Perspective from EEG and Behavior Data (by Ting-Peng Liang, Si-Fan Chen, Yi-Ling Lin, Wen-Lung Shiau)
Institutional Quality, Second Language Learning in the US, and Economic Growth - Mining The Relationship (by Austin Chi, Melody Kiang)
Assessing The Value of An Information System for Delivering Predictive Analytics: The Case of Forecasting School-Level Demand in Taiwan (by Mahsa Ashouri, Kate Cai, Furen Lin, Galit Shmueli)
(Room 108)
Session 4: Qualitative Research Chair: Feng-Yang Kuo Advisors: Michael D. Myers & Suprateek Sarker
Strategic Multiple Bricolage to Limitless Resources: Insights from the Yilan Green Expo (by Hui-Fen Chen)
The Role of Inactive Participants in Sustaining Online Community (by Joyce Lee, Shih-Yun Chen)
The Process of Co-creating Value in A Knowledge-Based Organization: The Case of A VCC Academic Community (by Ching-Fang Lee)
Session 5: Social Media Chair: Carol Hsu Advisors: Choon Ling Sia & Suprateek Sarker
Engaging Consumers to Conduct Word-of-mouth Communication in Brand Social Media (by Jeffrey Chi-Feng Tai, Kai Wang)
Why You Express Less Politics on The Social Media? Exploring Civic Discussion of Nuclear Energy as A Case (by Cathy S. Lin, Ching-Ya Hung)
The Subjective Well-Being of Using Social Network Sites (by Shu-Chun Ho, Jian-Liang Chen, Tz-Yi Yang, Angsana Techatassanasoontorn)
(Room 108)
Session 6: Business Intelligence Chair: Olivia R. Liu Sheng Advisors: Galit Shmueli & Wei Thoo Yue
Brain Images of Consumer Purchase Intention on Perceived Different Risk Frameworks (by Pei-Hsuan Hsieh, Yueh-Tsung Lin)
Mergers and Acquisition: The Effect of Inventor Network Heterogeneity on Post-M&A Innovation Performance (by Chun-Mao Chang, Chih-Ping Wei, Chih-Hung Peng)
Visualizing and Analyzing Predictive PLS: A First Glimpse (by Nicholas Danks, Soumya Ray, Galit Shmueli)